Bonnie
Xu

From click to “aha!”

Hi, I'm Bonnie, a product and digital designer crafting intuitive experiences that turn complexity into clarity

About me

About me

About me

Domino's

UI/UX Designer

Jan 2024 - Oct 2025

Product & UX at global scale—core page redesigns, modular landing pages, and gamified experiences focused on clarity, conversion, and reuse.

Website UI

Website UI

Website UI

A/B Test

A/B Test

A/B Test

UX Research

UX Research

UX Research

Core Websites Redesign

Core page redesigns and modular system for Domino's Australia—boosting conversion and enabling global rollout.

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Product Design

Product Design

Product Design

Interaction Design

Interaction Design

Interaction Design

UX/UI

UX/UI

UX/UI

Animation

Animation

Animation

Gamification Series

Designed playful, repeatable engagement mechanics for Domino's—Mystery Deal, Flip Card, and Calendar reveals that lifted interaction and drove repeat visits.

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Branding

Branding

Branding

Social Design

Social Design

Social Design

EDM Design

EDM Design

EDM Design

Brand & Marketing Design

CRM templates, social campaigns, and promotional visuals—keeping communications clear, on-brand, and fast to ship across markets.

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Entain

Digital Designer

Jun 2022 - Jan 2024

Digital and campaign design—eDM systems, promotional creatives, and logos.

Social Design

Social Design

Print Design

Print Design

Visual Design

Visual Design

Branding

Branding

Social Design

Social Design

Print Design

Print Design

Visual Design

Visual Design

Branding

Branding

Digital & Campaign Design

Logos, eDM systems, and campaign assets for Entain—visual identity and digital communications across sports betting and entertainment brands.

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Ray White

Graphic Designer

Sep 2021 - Jun 2022

Social Design

Social Design

Social Design

Print Design

Print Design

Print Design

Visual Design

Visual Design

Visual Design

Branding

Branding

Branding

Social & Print Design

Early brand and marketing work. Social posts and flyers designed for consistency and quick turnaround.

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Freelance

Web Designer

Oct 2019 - Present

Website Design

Website Design

Website Design

UX/UI

UX/UI

UX/UI

Responsive Design

Responsive Design

Responsive Design

Visual Design

Visual Design

Visual Design

Freelance Websites

Website design for Digital Accord, Pixel Touch, KOI Seafood, and FX Cosmetic. Modern layouts with clear conversion paths.

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Testimonials

I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.

Rachel Khoo

Group Head of Digital Experience

Domino's

Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.

Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.

It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.

David Toleman

Lecturer - Diploma of Graphic Design

Tafe

Throughout my career, I’ve worked with many bright and capable designers, but only a few truly stand out as exceptional. Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.

Brenton Queen

Head of Digital Experience Design

Domino's

Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.

As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.

Celene Grantham

Digital CX Design Lead

Domino's

I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.

Rachel Khoo

Group Head of Digital Experience

Domino's

Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.

Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.

It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.

David Toleman

Lecturer - Diploma of Graphic Design

Tafe

Throughout my career, I’ve worked with many bright and capable designers, but only a few truly stand out as exceptional. Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.

Brenton Queen

Head of Digital Experience Design

Domino's

Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.

As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.

Celene Grantham

Digital CX Design Lead

Domino's

I had the pleasure of having Bonnie as part of my team during her time as a UI/UX Designer at Domino’s, where she was instrumental in creating marketing assets and templates and developing our suite of CRM gamification templates. These were rolled out across multiple markets and had a significant impact on both engagement and overall conversion rates.

Rachel Khoo

Group Head of Digital Experience

Domino's

Throughout my career, I’ve worked with many bright and capable designers, but only a few truly stand out as exceptional. Bonnie is one of those rare talents. She combines creativity, technical skill, and sharp problem solving ability with a genuine passion for design. Many designers are skilled, and many are enthusiastic, but Bonnie brings together the unique mix of insight, discipline, and vision that makes her a real driver of great work and meaningful outcomes.

Brenton Queen

Head of Digital Experience Design

Domino's

Bonnie displays all the skills that an employer craves: self-starting, troubleshooting, problem solving, creative thinking and the desire to improve their skillset by actively updating software knowledge.

Bonnie's work was recognised at the final exhibition in 2021 gaining a TAFE Queensland Portfolio Award.

It is my pleasure to highly recommend Bonnie for positions in the Graphic Design / Visual Communications Industry.

David Toleman

Lecturer - Diploma of Graphic Design

Tafe

Bonnie excels throughout the entire design process, from initial research and wireframing to prototyping and final delivery.

As a senior designer, she works independently and autonomously while maintaining the highest quality standards. Her proactive approach to staying current with AI integration and emerging technologies keeps our team at the forefront of digital design innovation.

Celene Grantham

Digital CX Design Lead

Domino's

Let's be creative together.

CONTACT ME

bonniexu61@gmail.com

SOCIAL

LinkedIn

Instagram

Behance

All right reserved © Bonnie Xu 2025

Let's be creative together.

CONTACT ME

bonniexu61@gmail.com

SOCIAL

LinkedIn

Instagram

Behance

All right reserved © Bonnie Xu 2025

Let's be creative together.

CONTACT ME

bonniexu61@gmail.com

SOCIAL

LinkedIn

Instagram

Behance

All right reserved © Bonnie Xu 2025