Digital & Campaign Design
Project overview
Multi-brand design system work for Entain's portfolio brands. Created brand identities, marketing templates, and presentation systems enabling consistent execution across teams while maintaining distinct brand personalities. Established guidelines and documentation supporting rapid campaign deployment across multiple channels and markets.
Tool
Adobe Illustrator · Photoshop · InDesign · After Effects · Google Web Designer
Role
Digital Designer
Challenge
Entain operates multiple gaming brands, each requiring consistent brand expression while maintaining individual identity. The design team needed to deliver assets quickly across multiple channels—social media, email campaigns, app stores, and internal presentations—while ensuring brand compliance and visual quality.
What I did
01
Logo Design Collection
Designed logo systems for Entain's portfolio brands and initiatives. Work included primary logos, variations, and brand marks for EnTrain, Puntathon, and Entain Community. Each logo system included multiple lockups for different applications and usage guidelines.
02
Marketing Design
Created digital marketing assets across social media, email, and app stores for Neds. Designed Instagram and Facebook ad campaigns, app store preview graphics, digital banners for web, and EDM (email) templates.
Every asset upheld brand consistency while being tailored to platform-specific demands and conversion objectives, contributing to product launches, seasonal campaigns, and continuous promotional efforts.
03
Branded Presentation Templates
Designed presentation template systems for internal use, including master slide layouts, data visualisation styles, and the Neds brand book showcasing brand personality and visual guidelines.
04
Animation & Motion Design
Produced motion graphics for Neds' digital campaigns and offline charging stations at racecourses. Work included animated promotional content, social media assets, and video ads.
Impact
The design systems supported rapid campaign deployment across multiple brands and markets. Marketing assets maintained brand consistency while meeting platform-specific requirements for social media, email, and app stores. The presentation template system reduced deck creation time for internal teams while ensuring brand compliance. Logo systems provided clear brand identity across Entain's portfolio, supporting brand recognition and consistency across digital and physical touchpoints.